The New Rules Of Marketing And PR - How To Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, And Viral Marketing To Reach Buyers Directly by David Meerman Scott
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Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
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“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” ― Albert Einstein
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