Switch - How To Change Things When Change Is Hard by Chip Heath, Dan Heath

Download Book Switch - How To Change Things When Change Is Hard by Chip Heath [PDF/ePUB]

The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.

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“You know you're in love when you can't fall asleep because reality is finally better than your dreams.” ― Dr. Seuss

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