Made To Stick - Why Some Ideas Survive And Others Die by Chip Heath, Dan Heath
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A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
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“A friend is someone who knows all about you and still loves you.” ― Elbert Hubbard
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