Choices & Connections - An Introduction To Communication by Steven McCornack, Joseph Ortiz

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Based on decades of teaching experience combined with the latest in research and communication theory, Steve McCornack and Joseph Ortiz’s Choices & Connections, 2e helps students to transform their lives and become more adaptive and versatile communicators. With a focus on the connections that underlie all communication choices—and that the outcomes students experience are deeply connected to the communication choices they make—Choices & Connections, 2e weaves together major communication contexts so that students’ understanding becomes cohesive. Captivating students from page one, the text is highlighted by built-in study tools, innovative video case study activities, and a variety of news, pop culture, and real-life examples—all of which encourage students to apply what they learn to their own their daily communication experiences. When combined with LaunchPad, Choices & Connections, 2e represents a unique print and digital learning suite: the How to Communicate video activities immerse students in challenging, real-life scenarios, and additional videos illustrate communication concepts, and the adaptive quizzing program, LearningCurve, creates a personalized learning experience. LaunchPad for Choices & Connections, 2e combines an interactive e-book, integrated videos, and ready-made assessment options curated into easy-to-assign units inside one convenient learning program. The second edition LaunchPad also includes new in-class activities for students to further engage with the course material, and with each other.

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