Advertising & IMC - Principles & Practice by Sandra Ernst Moriarty, Nancy Mitchell, William Wells

Download Book Advertising & IMC - Principles & Practice by Sandra Ernst Moriarty [PDF/ePUB]

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

How to download Advertising & IMC - Principles & Practice eBook online in the US, Canada, UK, Australia and other countries? If you want to fully download or read online Advertising & IMC - Principles & Practice a book by Sandra Ernst Moriarty, you are in the right place. This website provides the opportunity to read books or download for free.

“The planet is fine. The people are fucked.” ― George Carlin

Do you read books like Advertising & IMC - Principles & Practice and other similar books? We like Advertising & IMC - Principles & Practice, and everybody loves them as well much more when they are totally free, right? You are in the best place to get your favourite books and download or read it with free of charge on our site.